Dupe Alert: Estée Lauder “Double Wear” foundation vs Primark “My Perfect Colour”

A fan favorite and definitely not drugstore-affordable, Estée Lauder’s “Double Wear Stay-In-Place Makeup” foundation is also one of Sephora’s best selling bases.

Coming at a whooping total of 42$, this foundation promises a “24-hour wear” with a “flawless, natural, matte finish that unifies uneven skin tone and covers imperfections with buildable medium to full coverage”.

It really does sound promising, but 42$ is a considerable investment, isn’t it? Would it be possible to find a very similar product for less? Yes!

Primark’s “PS My Perfect Colour Longwear Ultimate Matte Foundation” seems the perfect contestant, and it also is almost 7 times cheaper.

Is it actually a dupe for the expensive alternative? Let’s find out!

GENERAL SPECIFICS

Double Wear Stay-In-Place Makeup

42$
1 fl. Oz. | 30 ml
24 months shelf life
SPF 10
Matte finish
Ideal for all skin types
24-hour wear claim
Medium to full coverage

My Perfect Colour Longwear Ultimate Matte Foundation

7$
1 fl. Oz. | 32 ml
12 months shelf life
SPF 15
Matte finish
No particular skin type claim
Longwear claim (no particular mark)
Medium to full coverage

PACKAGING

They are not twins, but these two products’ packagings definitely resemble one another.

Double Wear’s frosted bottle has more of a rectangular shape, and also a golden theme both on the cap and on the writing on the front.

A lot of people find the frosted theme to “hide” the true color of the foundation too much, like it recently happened with Beauty Blender’s “Bounce”, but I don’t mind this packaging one bit. The only complaint I may have is how easily the cap is to be covered in fingerprints, but that’s not overly bothering either.

Even if Primark’s bottle is also frosted, it has a more squared shape.

The cap and the writing are black, and just like Double Wear there’s no pump to take the foundation out. Both formulas are quite on the liquid side though, so the product is not hard to use.

PRODUCT FORMULATION

The two foundations share the following ingredients:

Aqua (water)
Cyclopentasiloxane
Trimethylsiloxysilicate
Polymethylsilsesquioxane
Butylene Glycol
Phenoxyethanol

Full list of ingredients for Estée Lauder right here.

Primark’s list of ingredients can only be found on their product’s packaging, so there you go!

FINAL THOUGHTS

Do I believe Primark’s foundation to be Estée Lauder’s one? Yes, I really do.

In all honesty, I find Primark’s makeup to be way underrated; I’ve had the chance to try quite a few products and have been pleasantly surprised by their quality and performances, and this foundation is no different.

I have combo skin with a particularly oily T-zone, and this formulation helps me keep the oils at bay, especially during hotter days.

I definitely recommend checking this base out if you’re looking for something inexpensive that still does the job.

However, I do believe the shade range of both products to be worth a few words. Estée Lauder product may be more expensive, but I also want to praise their vaste shade range; certainly, it’s not as common as it should be these days.

Primark’s foundation, on the other hand, only offers a handful of colors, making it necessary for some people to mix multiple shades together to find the perfect match. It may not seem like an excessive cost, but I do believe that it’s a very important fact.